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Regional Conference on adding value to coffee production with Intellectual Property
The World Intellectual Property Organization presents a two-day conference on how to add value to coffee production through branding and other intellectual property tools. Join us and learn how IP can help unleash the potential of specialty coffee in the Asia Pacific region!
The world runs on coffee and worldwide consumption is expected to keep growing. Coffee consumption
has matured in recent decades, creating niche segments, and offering price premiums for uniquely desirable characteristics. The Asia and Pacific (APAC) countries are underrepresented in the highest value and fastest-growing consumer markets, with millions of regional smallholder producers at a disadvantage in direct competition with large coffee agribusiness exporters.

Nov 10, 2021 02:00 AM in Zurich

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